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Anytime Fitness

Friday, July 6, 2012

Anytime Fitness Abandons Plans for Whitefish Bay Location

Silver Spring recently lost Anytime Fitness, Simon Oliver and Les Moise, but gained ATI Physical Therapy and two new spa businesses.

Six months after hoisting the sign to recruit customers, Anytime Fitness franchise owner John Mathie said he no longer plans to open a fitness franchise on Silver Spring Drive. "We just weren't seeing the demand, unfortunately," he said. Whitefish Bay has several fitness facilities, including the Jewish Community Center and Fitness Together. Anytime's nearest location is at 4009 N. Oakland Ave., Shorewood. Mathie bought the property at 109 E. Silver Spring, which used to house Elements East, and 103 E. Silver Spring, the home of the new Great Clips, late last year with the intention of opening in April. When Mathie purchased the building, Elements East was forced out of its rental agreement after 10 years in the village and will now open …

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Bob McBride

7:38 am on Friday, July 13, 2012

Rob if we need a bar, we need three of them. Preferably within walking distance of each other, each operated by someone who has never been in the bar business and with just enough regular clientele between the 3 of them to assure 2 of them fail within 2 years of opening. It's the WFB way.   more ›

Friday, October 28, 2011

Elements East Moving to New Shorewood Development

With 10 years of history in Bay, the Asian decor retailer will be replaced by Anytime Fitness.

After 10 years in Whitefish Bay, the co-owner of Elements East announced the Asian imports retailer will move to a new four-story development being constructed on North Oakland Avenue. Elements East started looking for a new location after Anytime Fitness purchased the building at 109 E. Silver Spring Dr. Elements East, which specializes in art, furniture and other accessories from Asia, will stay in its current location through the end of the year. "This has been a great place to be," Elements East owner Alicia Urban said of Silver Spring Drive. "We love the community we’re in, the support we get from the neighbors and the other people that come to shop in Whitefish Bay. It's been a great 10 years, even through the tough times of road …

Monday, August 1, 2011

Village Board Grants Expanded Hours to Anytime Fitness

Fitness center is considering the purchase of the building currently occupied by Elements East.

The Whitefish Bay Village Board Monday granted Anytime Fitness an exception to operate outside of the village's standard retail hours, meaning the fitness franchise will move forward with the purchase of the current Elements East building at 109 E. Silver Spring Dr. Under the Whitefish Bay zoning code, the club would only be able to operate from 6 a.m. to 10 p.m., which franchise owner John Mathie said would not be acceptable. The Village Board agreed in a 6-1 vote to allow the business to operate from 5 a.m. to 1 a.m every day, which came on a recommendation from the Plan Commission. In addition to the Shorewood branch at Oakland Avenue and Capitol Drive, Anytime Fitness also has franchises on Farwell Avenue in Milwaukee and in Wauwatosa …

WI Tom

8:26 am on Tuesday, August 2, 2011

If Anytime is allowed to open at 5 am, there's no good reason for not letting the JCC or Fitness Together open at 5. I agree with Roemer that allowing the special time for Anytime puts the other two at a competitive disadvantage. Any parking at Anytime will be as close or closer to any residences as the JCC parking lot is to any, so arguing that expanding its hours could create problems for the …   more ›

Tuesday, July 19, 2011

Anytime Fitness Eyes Silver Spring Storefront

Twenty-four hour fitness club will need special permission from Village Board to operate outside of village's regular business hours.

Anytime Fitness is considering buying the current Elements East space, but first the local franchise owner needs assurance that he will be able to operate at the expanded hours on which the 24-hour fitness club has built its business. True to his franchise's name, John Mathie said Anytime Fitness is typically open 24 hours a day, seven days a week, 365 days a year. Anytime Fitness has franchises in Shorewood at Oakland Avenue and Capitol Drive, on Farwell Avenue in Milwaukee and in Wauwatosa and Germantown. The club reduced its hours to open in Shorewood, which has a similar zoning code as Whitefish Bay. The Shorewood location is open to members 5 a.m. to 1 a.m every day. Under the Whitefish Bay zoning code, the club would only be able to …

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Jeff Rumage

2:38 pm on Thursday, July 21, 2011

It would force Elements East out of its lease, but that is the only business that would be affected. Nevaeh next door has moved to Shorewood.   more ›

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