Four Rolex watches valued at more than $40,000 were stolen from Schwanke-Kasten Jewelers Friday.
Whitefish Bay police say the male thief came into the store around 12:16 p.m. and asked a store employee to take the watches out of the display case. The man grabbed then grabbed the watches and ran out of the store.
Another man standing outside the store is believed to be involved in the retail theft. The men fled the scene on foot and jumped into a silver vehicle with green license plates.
Whitefish Bay police say they are looking into several potential leads at this time.