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Obituary: Alicia Urban Was Prominent Presence in Shorewood

Alicia Urban will be remembered for her volunteerism and energetic and magical personality. She passed away Sunday at the age of 43.

Alicia Urban will be remembered for her volunteerism and energetic and magical personality that touched so many with kindness, generosity, warmth, love and fun. She passed away Sunday at the age of 43. 

Urban was devoted to her family, her friends, her community, and her business Elements East. She volunteered actively with Friends of Atwater Beach, Pearls for Teen Girls, Public Allies and Holton Youth Center.

She was a world traveler who spoke fluent Chinese, and had an eye for beauty that crossed cultures.

Wife for 18 years of Jay Urban. Mother of Bryn Claire and Piper Jayne Urban. Daughter of Frank and Linda Paavola. Sister of Chris (Nina) Paavola. Further survived by other relatives and many wonderful friends. 

There will be a gathering of family and friends to celebrate Urban's life at the Milwaukee Art Museum, Windhover Hall, 700 N. Art Museum Dr., on Saturday from 4 p.m. until 6 p.m., with a time of sharing at 6 p.m. In loving memory of Alicia, memorials may be made to the Friends of Atwater Beach, c/o The Shorewood Foundation, Shorewood Village Hall, 3930 N. Murray Ave., Shorewood, WI 53211. (Checks should be payable to the Shorewood Foundation with a memo electing Friends of Atwater Beach).

Friends of Atwater Beach are planning a remembrance on Friday night.

"Bring a candle to Atwater Beach Friday night, 7:00 pm, for a moment of silence and a tribute to our dear friend and neighbor, Alicia," a member posted on the group's Facebook page.

Atwater Elementary sent this letter to families on Wednesday:

We were deeply saddened to learn that Shorewood parent, Alicia Urban, passed away last Sunday. Alicia and her husband have two daughters in the Shorewood Schools, Bryn and Piper. The Urbans have been great supporters of the Shorewood Schools and Community.  They have played a pivotal role in the development of Atwater Park.

(Obituary courtesy of Feerick Funeral Home)

Sean Cummings October 25, 2012 at 02:24 PM
Alicia represented the best of Shorewood. She committed her time, money and passion to improving our schools and parks while providing an example for all to admire of a successful entrepreneur. Sean Cummings
Alol October 25, 2012 at 02:35 PM
What a loss for those girls, and a loss for the Shorewood community. My thoughts are with the family.
N. Peske October 25, 2012 at 03:07 PM
She was truly, truly a blessing to this community. My heart breaks for her family.
Meredith October 25, 2012 at 07:47 PM
I'd like to implore the moderator of this article to turn off comments before something is said which could further cause pain to the family. This is neither the time nor place to be debating or discussing issues. I understand the desire to open up comments so that others may leave their condolences, however, given how the internet (and SOME of its users can be) I think it would be prudent pull the plug. Just my opinion.
Kathleen Ludington October 25, 2012 at 08:26 PM
Alicia had a kind soul and a hearty laugh! Her sparkle will remain within each of us priviledged to have called her our friend. Wishing the Urban and Paavola families peace and loving memories of a remarkable woman. She will be greatly missed.... The Ludington Newsom family

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