Patch, WISN 12 Team Up For More Local Coverage

New partnership enables TV station and community websites to join resources for expanded coverage of southeastern Wisconsin.

The 15 Patch websites in southeastern Wisconsin and WISN 12 have entered into a new partnership that will intensify local news and sports coverage throughout the region.

The two news outlets are combining resources and sharing content, and will be partnering on big stories and events all over the Milwaukee area.

Because all Patch editors either live in the communities they cover or just minutes away, they are often first on the scene when suburban stories break. They will be able to provide more depth and story specifics to the WISN 12 news desk. Coupled with WISN 12's story-telling skills and strong visuals, the station's viewers in southeastern Wisconsin will benefit from knowing more about what's happening in their communities.

In addition, much of WISN 12's suburban coverage will be featured on the Patch websites. For example, a WISN video report may supplement a Patch story about a major issue in one of the communities. 

"Patch teaming up with WISN 12 is a win-win for both news organizations — and for our respective readers and viewers," said Mark Maley, Patch's regional editor in Milwaukee. "By combining what each of us does best, both audiences should see more coverage of suburban Milwaukee than ever before."

“We always strive to bring our viewers important local coverage. Our partnership with the Patch will put more journalists in more communities to bring distinctive and relevant stories that impact the lives of our viewers," said Ed Reams, assistant news director at WISN 12. "This partnership will strengthen our coverage on air, and help us report on multiple angles to stories that viewers will be able to get online and on their mobile phones."

For example, when a winter snow storm hit the region earlier this month, Patch editors were on the air, reporting on in the conditions in the communities they cover. And when a gas leak occurred in Wauwatosa on Friday morning, both organizations shared information about the breaking news to get it out to audiences as quickly as possibly.

Technology is also making it possible for journalists from different disciplines to work together more effectively on investigations and special projects. Patch reporters are equipped with iPhones which provide usable video that can be easily uploaded to the WISN 12 newsroom.

GearHead February 18, 2013 at 06:41 PM
As long as we don't see the Patch editors on TV this is probably OK. (kidding!) OR most of the bloggers (not kidding!) But just in case, I'll remember to smile when I see Patch around :)
Denise Konkol (Editor) February 18, 2013 at 07:41 PM
LOL - I believe we're given ample notice prior to appearing on television to appear presentable ;) Really, we're excited about this and have already noticed what a generous and valuable partner 12 is...hope to help them out as well with presenting more news 'from the burbs'
NObama 2012 February 18, 2013 at 08:35 PM
The Patch i.e. AOL, Huffington Post picked the most liberal local news station to partner with. WISN 12 is an Obama mouthpiece.
Heather Asiyanbi (Editor) February 18, 2013 at 09:16 PM
@NObama - OMG - you found us out! LOL
Richard Head February 18, 2013 at 09:43 PM
It will fit in good as Racine may soon need more coverage. The JT hasn't been affected yet, but Mary Junck has been cutting, rumors are in the works, and the JT removes any references to layoffs in comments. "Hard times for LEE Enterprises again, as cuts are made at The Daily Herald, and rumors of possible cuts at The JT. As part of an initiative to hold back expenses, the Daily Herald on Wednesday reduced its workforce by 9 employees across several departments, including news, circulation, finance and graphics. The layoffs represent about a 10 percent reduction of force overall. The company continues to be a profitable unit of its parent, Lee Enterprises, a major provider of local news, information and advertising in 51 markets nationally." http://www.heraldextra.com/news/local/workforce-reduction-at-daily-herald/article_45617584-70ab-11e2-b7ba-0019bb2963f4.html In FURTHER news: Randy Wright, the pink-slipped executive editor, had been with the paper for 11 years. I phoned Lee headquarters in Davenport to get a comment about the layoffs, knowing that they would (again!) duck my call. A secretary told me this morning that communications vice president Dan Hayes was “unavailable,” and news vice president Joyce Dehli “is in a meeting and is pretty booked up today.” I also left a message for Provo Daily Herald publisher Rona Rahlf. Cont.
Richard Head February 18, 2013 at 09:45 PM
Lee, which owns the St. Louis Post-Dispatch and many other papers, is in such terrible shape that even Warren Buffett — one of the few investors who still likes newspapers — is distancing himself from the company. http://jimromenesko.com/page/2/ It was also RUMORED: Another tipster says all Lee newspapers except for the Post-Dispatch, however, will be designed at one of three hubs — they’re in Munster, Madison and Lincoln — by the end of next year. >>> “What I’ve been told by current Quad-Cities Times staff is that as many as 12 newsroom positions will be eliminated with this move.” >>> A reader says five copy editors at the Racine (Wis.) Journal Times were given notice. http://jimromenesko.com/2013/02/06/report-lee-newspapers-are-laying-off-copy-desk-staffers/ Good luck - JT Employees!
Mark Maley February 18, 2013 at 11:15 PM
@Craig, we had a nice partnership for the last couple of years, but recently decided to make the move to Channel 12.
Nuitari (Grand Master Editor) February 19, 2013 at 12:51 AM
Nah, that's NBC by far.
Caledonia Retiree February 19, 2013 at 02:25 AM
Channel 12 is my least-favorite local news station. I watch the morning news on all the Milwaukee stations (courtesy of a DVR and the fact that 50% of the programs are commercials which I skip). The first one I watch is Channel 12. The only good thing they have is Sally Severson. Next comes channel 6. The only good thing they have is Rob Haswell. Channel 58 follows and they have numerous good points. Fewer (and shorter) commercial breaks plus lots of local news (including from Racine County). They are by far my favorite. Finally comes Channel 4. If you can put up with that goofball Scott Steele and his dopey "pet pictures" the newscast isn't too bad. But you only get one or two stories and then 3 minutes of commercials! The thing I like the least about Channel 12 is that there are so many stories I hear about on the OTHER stations that they never report. (Including from Racine County) Channel 12 mostly bypasses LOCAL news which is why I'm shocked that the Patch has teamed with them, since the Patch is all about local community news.
CowDung February 19, 2013 at 02:29 AM
Perhaps channel 12 recognized that they were in need of improving their 'local' coverage and saw Patch as a way to do that...
Mike Paczesny February 19, 2013 at 10:10 AM
awesome :D maybe the patch will let me make some vids for them ;]
Uncle D February 19, 2013 at 02:36 PM
Not to worry Denise...you are very easy on the eyes!
Robert B. February 19, 2013 at 04:49 PM
I flip between channels 4 and 6 in the morning. It never even occurs to me to tune into 12 or 58. Can't tell you why exactly, just personal preference.
William February 19, 2013 at 04:54 PM
Rude and crude.
Richard Head February 19, 2013 at 05:03 PM
Nope. An Uncomfortable truth.
Uncle D February 19, 2013 at 05:12 PM
@ Caledonia: I hear ya about missing out on local stories. Here's a flip for you though. Sally Severson came out to Menomonee Falls to participate in judging a chili cook-off at "Chili-Fest" this past Saturday but no coverage from Patch or Channel 12. There was abouut a two second blurb on WISN that night but that's it. The MF Village Center put a lot of work into a day-long event...games, contests, raffles, professional and amatuer ice carving, beverages (soda, hot chocolate and spirits) and food etc. There is a lot of room for improvement in media coverage. It has almost become a situation where tragedy and crime are the most newsworthy!
TOM February 20, 2013 at 12:38 PM
So this means OBAMA and his parasonic LIBS will control another news source
patchreader 123 March 05, 2013 at 06:32 PM
"In addition, much of WISN 12's suburban coverage will be featured on the Patch websites. For example, a WISN video report may supplement a Patch story about a major issue in one of the communities." This too? http://www.wisn.com/politics/John-Doe-investigation-of-Walker-as-county-executive-ends/-/9373216/19137536/-/onj9q1/-/index.html


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