No More Fun and Games at ThinkTOYS

The popular ThinkTOYS toy store on Silver Spring Drive is closing its doors after just over a year in business.

After opening its first location at Mayfair Mall, ThinkTOYS opened its Whitefish Bay location at 308 E. Silver Spring Dr. in July 2011. The store quickly became an after-school favorite for younger kids in Whitefish Bay, offering Legos, puzzles, board games, educational toys and other unique toy varieties.

The Mayfair store closed several months ago. ThinkTOYS owner Michael Morelli said the store's sales were not the reason behind his decision to close the Whitefish Bay store.

"It doesn't make sense for us at least to pay huge rents when you can take advantage of the web," he said in an email. "Far less work, less overhead, employee costs, etc."

Morelli also owns Television Frenzies, a store that sells products normally seen on home shopping network television programs.

ThinkTOYS District Manager Jean Gama said the store's last day will be Tuesday, but in the meantime, everything in the sale is marked down 25 percent.

Gama, the face behind the Whitefish Bay store, said the Whitefish Bay community and other businesses have been very neighborly, and she personally hopes to find another job in the area.

No other businesses have applied for a conditional use permit to occupy the 1,400-square foot space.