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Indulgence Chocolatiers Now Open on Oakland Avenue

The Waukesha-based artisan chocolate wholesaler is the first in a slate of new shops coming to Shorewood in the new Ravenna development.

The first of three new shops coming to Shorewood opened Tuesday in the new Ravenna development.

Waukesha-based artisan chocolate wholesaler Indulgence Chocolatiers has realized its first brick-and-mortar storefront at 4525 N. Oakland Ave., across the street from North Star American Bistro.

Indulgence’s owner Julie Waterman said she hopes chocolate enthusiasts from all over the metro area view the shop as a destination to enjoy fine chocolate confections the shop handcrafts in its local kitchen.

“We think the store is a different type of experience than you will find at other shops in the area, with a beautiful contemporary space offering the full line of Indulgence’s standard confections, long with seasonal and specialty products, monthly tasting and pairing classes, and the most knowledgeable staff around," she said.

She added the business provides chocolate for some 150 clients, but she wanted that customer experience and is happy to find it in Shorewood.

As a grand opening promotion, the shop is offering customers who spend $25 or more in the store between now and Nov. 17 a $5 gift card to use in the shop.

Indulgence is open Monday through Friday, 10 a.m. to 6 p.m., and Saturdays 10 a.m. to 5 p.m., with extended holiday hours.

Yo Mama, a frozen yogurt shop; Elements East, which specializes in art, furniture and other accessories from Asia; and Performance Running, which will move from its temporary space in Shorewood at 4401 N. Oakland Ave., are the other shops slated to move into the development.

The Ravenna includes 20 apartments; 8,100 square feet of retail space; and underground parking.

Absolutelyfabulous November 08, 2012 at 12:35 AM
The choices look amazing. Though, it will be interesting to see how this story progresses. 3-3.5 ounce chocolate bars come in @ $18 on the web site as well as toffee pricing @ just over $21.00 per pound. It's that time of year when Trader Joe's starts their holiday offerings ie peanut brittle and english toffee et al at the best prices around. Not sure how they compare w/ indulgence, though with enough liquor flowing who's going to know the difference.

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