Business & Tech

Frozen Yogurt Business Receives Village Approval

The Plan Commission granted permission to CherryBerry to move into the space between Dunkin' Donuts and ATI Physical Therapy on the west end of Silver Spring Drive.

Now that it has village approval, CherryBerry frozen yogurt has the go-ahead to open one of its first Wisconsin locations in Whitefish Bay.

CherryBerry received its conditional use permit from the Whitefish Bay Plan Commission Tuesday night, giving it permission to do business in the 1,615-square-foot space between and the incoming .

CherryBerry is a self-serve frozen yogurt restaurant, which means customers walk in the door, grab a cup to fill with frozen yogurt, then add their own toppings from the topping bar, according to the company website. After filling their cups, customers weigh their yogurt on a scale and pay for it by the ounce.

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CherryBerry was formed in May 2010 and has 70 stores nationwide, none in Wisconsin. Whitefish Bay will be one of 12 Wisconsin locations to open. Other locations include Mequon, Appleton, Janesville, Oshkosh, La Crosse, Green Bay and Eau Claire.


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