A self-serve frozen yogurt restaurant has its sights set on Silver Spring Drive.
CherryBerry will go before the Whitefish Bay Plan Commission Wednesday night seeking approval to do business in a 1,615-square-foot space located between and the incoming . CherryBerry plans to be open daily from 11 a.m. to 9 p.m.
CherryBerry is a self-serve frozen yogurt restaurant, which means customers walk in the door, grab a cup to fill with frozen yogurt, then add their own toppings from the topping bar. The shop offers more than 50 fat-free yogurt flavors and more than 50 toppings, including cereals, fresh fruits, candy and syrups, according to the company website. After filling their cups, customers weigh their yogurt on a scale and pay for it by the ounce.
CherryBerry was formed in May 2010 and has since opened 70 stores across the nation. The company hasn't launched in Wisconsin yet, but Hailee Serafin at CherryBerry corporate headquarters said the company has plans to open 12 Wisconsin locations in the near future.