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Frozen Yogurt Business Planning Whitefish Bay Location

A representative from CherryBerry will go before the Plan Commission Wednesday night seeking approval to open in the space between Dunkin' Donuts and ATI Physical Therapy on the west end of Silver Spring Drive.

A self-serve frozen yogurt restaurant has its sights set on Silver Spring Drive.

CherryBerry will go before the Whitefish Bay Plan Commission Wednesday night seeking approval to do business in a 1,615-square-foot space located between and the incoming . CherryBerry plans to be open daily from 11 a.m. to 9 p.m.

CherryBerry is a self-serve frozen yogurt restaurant, which means customers walk in the door, grab a cup to fill with frozen yogurt, then add their own toppings from the topping bar. The shop offers more than 50 fat-free yogurt flavors and more than 50 toppings, including cereals, fresh fruits, candy and syrups, according to the company website. After filling their cups, customers weigh their yogurt on a scale and pay for it by the ounce.

CherryBerry was formed in May 2010 and has since opened 70 stores across the nation. The company hasn't launched in Wisconsin yet, but Hailee Serafin at CherryBerry corporate headquarters said the company has plans to open 12 Wisconsin locations in the near future. 

aaaaaa April 16, 2012 at 12:30 PM
I, for one, am very happy to see this coming. I think a mix of franchises and small boutiques is great. Plus - I like froyo shops where you can add your own toppings and weigh in at the end.
Linda Lang Hazaert April 16, 2012 at 06:51 PM
It's too bad the shop couldn't be located closer to the movie theater. There is a real need to fill the vacancies along the eastern end of Silver Spring. Word is "the rent is too high for small businesses to open"in the for mentioned locals....
aaaaaa April 16, 2012 at 11:06 PM
I agree it would be great if it were closer to the heart of The Bay. Maybe if things are a sucess on the western edge we will enjoy some "urban Sprawl"? But I think they will enjoy some customers from Dominican after school.
digitalhermit April 17, 2012 at 01:27 PM
Really glad to see this shop opening up. It seems frozen yogurt/ice cream/custard shops (Froyo Bella, Dairy Queen, Kopps...) in the area do quite well. This shop should be quite accessible for customers who want their frozen yogurt now(!) without having to brave the ultra-thin, congested streets of Bayshore Mall.

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