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Erik's Bike Shop Opens Saturday in Whitefish Bay

This will be the Minnesota-based company's first foray into the Milwaukee-area bike market.

On Saturday, Erik’s Bike Shop will open their 20th location at 151 East Silver Spring Drive in Whitefish Bay, Wisconsin. 

This is Erik’s first location in Milwaukee, and the fifth in Wisconsin, including three in Madison and one store in Eau Claire. Erik’s renovated the 10,000 square foot space to transform it into a state-of-the-art bicycle sales and service shop. 

Located near Lake Michigan’s pathways and the Milwaukee River Greenway, the area around Erik’s Bike Shop is great for all types of cycling, and Erik’s looks forward to serving Milwaukee-area cyclists.

“We are excited to bring Erik’s service and selection to the great people in Whitefish Bay and the Milwaukee area," said Erik Saltvold, founder and owner of Erik’s Bike Shop. "Find every type of bike and gear for every type of bicycle rider, from a beginner to an accomplished rider."

Erik’s carries bikes by Specialized, Raleigh, Wilier and Haro bicycles as well as other brands. Erik’s has been a Specialized dealer since 1987, and has been a national leader of the brand ever since. During the winter, Erik’s sells Fischer and K2 skis as well as snowboards by K2, Ride, Lib Tech and Roxy. 

A springtime grand opening celebration is planned.

Store hours are 10 a.m. to 8 p.m. Mondays through Fridays;  10 a.m. to 6 p.m. on Saturdays and noon to 5 p.m. on Sundays. For more information, visit the company's website

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