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Business & Tech

Anytime Fitness Plans to Open Bay Location in April or May

The new location is already signing up members.

A new location of Anytime Fitness is set to open in April or May, depending on the speed of construction in the space formerly occupied by Elements East at 109 E. Silver Spring Dr.

Until then, manager T.J. Roeker is set up in the also vacant adjoining space where Nevaeh Medispa had been, with a poster and materials to sign up new members.

To encourage new members to sign up, Roeker said the first 100 members will not have to pay the $99 enrollment fee. All new members will receive an hour session with a personal trainer to establish an exercise plan.

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While most Anytime Fitness locations are 24-hour, the Whitefish Bay location will be open from 5 a.m. to 1 a.m. – an extension to the village's standard retail hours . The , just north of Capitol Drive on Oakland Avenue, has the same hours.

Though the club is usually staffed, Roeker there will be hours when only members can get in with a key. He said the club takes special precautions to ensure their safety, with surveillance running "24-7" and emergency call buttons that members can wear while working out.

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The 5,100-square-foot space will include:

  • Treadmills, ellipticals, stationary bikes and spin bikes with 15-inch T.V. screens
  • Free weights, cable machines and circuit machines
  • Warm-up area with resistance bands, fitness balls and mats
  • Room for private classes on tape with 150-inch T.V. screen
  • Tanning bed
  • Lockers with personal bathrooms and shower stalls
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